ABOUT

Seth Edblom A.K.A SKOI, is an award-winning American artist, art director and graphic designer based in Sioux Falls South Dakota.

His gritty, unrefined, bold, and minimalistic styles – focus on spatial balance, composition and contrast, and are a striking lesson in the use of positive/negative space, form, and color.

With agency and client experiences across a range of industries including fashion, tech, beauty, hospitality, luxury, and publishing, SKOI has had the opportunity to work with a diverse collection of brands and identities.

SKOI's approach to design is relaxed and loose yet systematic and methodical. Aspirational and inspired by the authenticities of the human element.

"I'm obsessed with capturing the meaning beyond what we see and understand as art, culture, marketing, personality and beauty. I'm constantly working to take the subjective mindset out of my art through systematic and strategic thinking that extends beyond the visual aesthetic. I believe that process, interpretation, exploration and discovery are the most valuable ideologies behind any great work of art, and I seek to replicate the journey in my own creative practice."

- SKOI