Seth G. Edblom

I strive for two things in design: simplicity and clarity.

In my opinion, great design is born of these two things. I have a love for minimalism in design, and it resonates throughout most of my work. Simple is beautiful, less is more, and integrity lies within uniform.

I find that for myself, without exception, the more I deal with my work as something that is my own, as something that is personal, the more successful it becomes. I strive to leave a piece of myself within each piece of work I create. Working in this way breeds a need for perfection within each piece, it creates the passion for problem solving, and a hunger for exploration. Beauty becomes preference, and can be conveyed in many different ways, however, always revolving around the general idea that great graphics come from a mind willing to explore.

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